Florida — as a cultural destination. That’s probably not how the rest of the country thinks of the state but that may change. The Sarasota Convention and Visitors Bureau is launching a 47-page insert in U-S Airways in-flight magazines touting the Sun Coast as an artistic and cultural center, not just a warm place to hit the beaches and play golf in the winter. The Bureau got thirty organizations to help foot the bill and U-S Airways estimates the Sarasota-As-Cultural-Mecca advertorial will be read by up to three million fliers internationally.
