The iconic Fishin Franks of Port Charlotte was destroyed in a fire Sunday morning after a fiery vehicle crash.

A pick up truck headed down  US-41 at around 2 a.m. left the road, hit a pole and went airborne, landing on top of Fishin Franks Bait and Tackle hundreds of feet away.

The driver was airlifted to the hospital with severe burns. The Florida Highway Patrol has not released the man’s name and said alcohol is believed to have been a factor in the crash.

Fishin Franks opened in 1985, according to its Facebook page.

A Facebook page called “Rebuild Fishin Franks,”has been created to help the owners.