The Sarasota Balloon Festival starts today and will feature hot air rides, food trucks, vendors and a limited carnival. The event is happening at Lakewood Ranch and runs through Saturday. The event is not only for residents, but for competitors as well. Balloon rides are $250 per person with parking $2o per vehicle. If the carnival is what you are after you can purchase a $25 wristband that will allow the purchaser to ride all day for the day of purchase.