Florida is making waves in the tourism industry once again, welcoming a record-breaking 143.3 million visitors in 2025. That’s right, folks—more people are flocking to the Sunshine State than ever before, slightly surpassing last year’s record of 143 million visitors. The secret sauce? A whopping 91% of these travelers are domestic, while international visitors, including 2.9 million from Canada and a growing number from Brazil, are sprinkling some extra excitement into the mix.
Bryan Griffin, President and CEO of VISIT FLORIDA, credits this success to the incredible range of vacation experiences, attractions, and dining options available throughout the state. Local business owners, like Travis Winesett of the Winesett House Restaurant in Punta Gorda, are feeling the love—pointing out how crucial the peak tourist season is for survival. Reports show that tourist tax revenue generated a significant $8.4 million for Southwest Florida’s coastal counties in just one month!
But it’s not just about numbers; it’s about the vibrancy they bring. Small-town cheerleading competitions have become unexpected drivers of visitor traffic, highlighting that it’s often the surprising events that lead to packed hotels and busy local restaurants. So take note, future travelers—Florida’s waiting, and it seems like the rest of the country agrees that a sunny getaway isn’t just a nice break; it’s a necessary escape!